Jed Reitler
Sales & Marketing Executive
I recruit, coach, and scale sales teams that beat their numbers — 128%, 115%, and 230% of quota in my last three leadership roles.
- Cisco UCS bookingsOne year of deal structuring and pricing
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$239M$823M
- Linksys telecom partner sales220x, starting with the first international co-brand
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$20K$4.4M
- Boston field sales revenueTeam scaled from 5 to 50 in 9 months
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$3.7M$8.5M
- Telesales conversionConsumer FinTech client, 12 weeks of coaching
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4.2%16%
Selected results
Each result comes with documents and references available on request.
Renewal by Andersen
Lead the in-home field sales organization and marketing for the Boston market. Built the recruiting pipeline, onboarding program, and daily KPI reviews that scaled the field team from 5 to 50 associates in 9 months, and tightened the handoff between lead setters and field closers.
128% of quota. Revenue up 130% to $8.5M. Lead-to-sale conversion tripled to 12%. Marketing cost down 32%. Customer acquisition cost down 25% to $750.
Credit Glory
Led a 50-person national sales team and digital marketing for a consumer credit services company. Rebuilt the sales operation with a new compensation plan, automated CRM lead routing, objection-handling playbooks, rep coaching, and pipeline discipline.
115% of quota. Sales up 47% to $8.4M. Unhandled leads down 96%. Sales expense down 67%. Revenue per agent up 27%, deals per agent up 23%.
VADAR Systems
Led sales and marketing for two divisions with omnichannel campaigns, new business channels, competitive battlecards, and reps trained to sell on value and ROI.
230% of quota. FinTech segment built from $150K to $93M in sales. Annual accounts up 375%. Lead generation up 210%, lead conversion up 120%.
Cisco Systems
Structured and negotiated deals for Cisco’s UCS data center and cloud business across Commercial, Enterprise, and Public segments, leading negotiations with Sales, Finance, Legal, and Engineering.
- Negotiated $50M+ deals and helped grow UCS bookings about 240%, from $239M to $823M in one year, through deal structuring and pricing.
- Built a usage-based financing model for cloud customers that drove $80M in new sales.
- Saved $1M a year by streamlining revenue recognition on low-risk deals.
- Approved 75 deals worth $178.7M in five months at 65.4% average gross margin, routing 76% within one business day.
- Earned Cisco Achievement Program awards in 2010 and 2011.
Linksys
Joined as a startup. Led global deal and pricing, the global deals desk, and business development with European broadband providers.
- Grew sales with telecom partners from $20K to $4.4M (220x), starting with Linksys’ first international co-brand, with British Telecom.
- Designed the global bid and pricing system as company revenue grew from $350M to $1B in 3 years, reaching 11M routers and networking devices a year.
- Raised proposal win rates from 30% to 55% and drove $100M in new revenue with new-market pricing.
- Managed 1,000+ quotes on 500+ bids covering $1.8B in revenue, and saved $7M in VAT across three regions.
- Earned the Linksys Globetrotter Sales Award, 2003.
Reitaway Consulting
Founder and consultant since 2020. I advise startups and small businesses on sales team coaching, playbooks, CRM, and AI sales tools.
- AI sales integration
- Sales coaching and training
- Customer service training
- Market expansion strategy
- Consumer FinTech platform: telesales conversion tripled in 12 weeks with rep coaching and a new playbook.
- Professional certification body: B2B partnerships up 4.5x (40 to 180), revenue up 24% to $860K with weekly training and a sales playbook.
- Virtual school consortium: renewal revenue up 23% to $4M, new business up 38% to $750K with Salesforce customization and weekly coaching.
- Digital art and leisure platform: events sold up 26%, revenue up 38% to $520K.
- Ticketed tourist attraction: ticket sales up 15% to $820K during COVID, on a 56% smaller budget.
Career
Thirty years moving from contracts and pricing into deal strategy, then sales and marketing leadership.
- Renewal by Andersen
Field Sales Director, Boston
- Reitaway Consulting
Founder and Consultant, Boston
- Credit Glory
VP, Sales and Marketing, Boston
- VADAR Systems
VP, Sales and Marketing, Boston
- Cisco Systems
Sales Finance Director, Irvine, CA
- Linksys
Director, International Business Development, Irvine, CA
- Northrop Grumman
Contract and Pricing Manager, Los Angeles
What colleagues say
“Jed has the respect and admiration of not only his peers, but also the Sales persons whose deals he had to review, restructure and at times reject.”
“He was very instrumental in developing and improving Cisco-Linksys’ pricing and bid system.”
References available on request.
Expertise
- Field and outside sales management
- Team building, recruiting, onboarding, and training
- Sales coaching and performance management
- Territory and market development
- KPI, pipeline, and lead-to-close process design
- Compensation plan design
- CRM and lead routing (Salesforce)
- Go-to-market strategy
- Pricing, deal structuring, and contract negotiation
- Channel and partner development
Education and awards
- MBA, Management, Loyola Marymount University
- BS, Microbiology and Molecular Genetics, UCLA
- Certified Commercial Contract Manager (CCCM), NCMA
- Cisco Achievement Program Award, 2010 and 2011
- Linksys Globetrotter Sales Award, 2003