SALES & MARKETING EXECUTIVE

Proven results-driven leader with an international record of business development, marketing, sales and P&L management. Profitable leadership of global teams with exponential results across industries and markets.

• Business Development Management
• Global Sales Management
• Event & Retail Management
• Marketing Management

2023 – Present

Renewal by Andersen – Sales and Marketing Director

Grew field marketing from 5 to 50 associates in 9 months. Optimized lead quality and conversions to boost annual revenue from $3.7m to $8.5m. Created KPIs and processes to boost morale and customer experience.

• Increased Y/Y Revenue 130% to $8.5m
• Increased Lead Conversion 3x from 4% to 12%
• Lowered Cost of Marketing 30%
• Lowered CAC 25% to $750

2020 – 2023

Credit Glory – Vice President Sales and Marketing

Overhauled national sales team to boost efficiency and profitability in 18 months. Lead sales and digital marketing of consumer credit repair.

• Increased revenue per agent 27%
• Lowered sales expenses 67%
• Lowered unhandled leads 96%

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